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Articles & Posts
Insights, articles and case studies
XR Expectations | Presence Wrangling
Part 4 | Learn tricks and techniques to keep the XR user in the sweet-spot of Immersion.
Jed Ashforth
18 min read
Why Designing for XR is Illusionism on Hard Mode
XR design steps up the illusionist tradition of not just fooling the audience, but encouraging them to fool themselves.
Jed Ashforth
13 min read
XR Expectations | Steering the Immersion
Part 3 | Learn how the type of physical interface can re-frame the user's expectations.
Jed Ashforth
9 min read
XR Expectations | A Symphony of Senses
Part 2 | Learn why the easiest things to do in real-life are often the hardest to pull off in XR experiences.
Jed Ashforth
7 min read
XR Expectations | Users expect the expected
Part 1 | Learn why giving the immersive user exactly what they expect is the key to surprising them.
Jed Ashforth
6 min read
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