Articles & Posts

Part 4 | Learn tricks and techniques to keep the XR user in the sweet-spot of Immersion.

XR design steps up the illusionist tradition of not just fooling the audience, but encouraging them to fool themselves.

Part 3 | Learn how the type of physical interface can re-frame the user's expectations.

Part 2 | Learn why the easiest things to do in real-life are often the hardest to pull off in XR experiences.

Part 1 | Learn why giving the immersive user exactly what they expect is the key to surprising them.