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Articles & Posts
Insights, articles and case studies


Jed Ashforth
18 min read
XR Expectations | Presence Wrangling
Part 4 | Learn tricks and techniques to keep the XR user in the sweet-spot of Immersion.

Jed Ashforth
9 min read
XR Expectations | Steering the Immersion
Part 3 | Learn how the type of physical interface can re-frame the user's expectations.

Jed Ashforth
7 min read
XR Expectations | A Symphony of Senses
Part 2 | Learn why the easiest things to do in real-life are often the hardest to pull off in XR experiences.


Jed Ashforth
6 min read
XR Expectations | Users expect the expected
Part 1 | Learn why giving the immersive user exactly what they expect is the key to surprising them.
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